How to Spot a Great Deal in Today’s Market

Ron Contreras
Sep 10
2 min read

In today’s fast-moving real estate market, it can be tough to know when you’ve truly found a great deal. Prices, interest rates, and demand are constantly shifting — but with the right knowledge, you can identify opportunities that stand out. Here are a few key ways to spot a smart buy:

1. Compare Local Market Trends

A deal is only great if it’s strong compared to the local average. Look at recent sales in the neighborhood and compare the listing price to similar homes. If the property is priced lower per square foot than the area average, you may have found value.

2. Check Days on Market (DOM)

Homes that sit on the market for longer than average can be opportunities. Sellers may be more motivated to negotiate, giving buyers room to get a better price or ask for concessions.

3. Evaluate the Location’s Future Potential

It’s not just about today’s price. A property in an up-and-coming neighborhood, near planned developments, new schools, or public transit, could see stronger appreciation in the years ahead.

4. Look Beyond Cosmetic Issues

Don’t be scared off by old paint colors, outdated fixtures, or landscaping that needs work. These are often easy and inexpensive fixes. Focus on the bones of the home: structure, roof, foundation, and major systems like HVAC.

5. Factor in Total Costs, Not Just Purchase Price

A low price doesn’t always equal a good deal. Consider property taxes, HOA fees, maintenance costs, and possible renovations. A slightly higher-priced home with fewer ongoing costs could save you more in the long run.

6. Work with a Trusted Realtor

An experienced realtor has access to the latest data and insights on what makes a deal stand out. They can help you compare homes, spot red flags, and negotiate the best terms.

✅ Takeaway: A great deal isn’t just about the sticker price. It’s about value, potential growth, and finding a home that fits both your needs and budget. With the right guidance, you can feel confident you’re making a smart move in today’s market.